Personas & Styleguide

Objective: Make the company more attractive to potential clients. Reflect its higher end clientele.

Couple that got their careers going

Mary and kent got married a few years ago, they do not yet have children, but they would like to in the near future and are looking for a home to start a family in. Mary is a lawyer and kent is a dentist.

Rich retired couple with way too much money

Richard and Bonnie has been married for over 30 years, and have lived a meaningful life. Richard has been working as respected surgeon in the local community and have created a good life for himself and his family. The couple is ready live the life as retirees, but does not want to live in assisting living places like sunriver.

Contractors

Patrick is making his living by buying property and building townhouses and apartment complexes, that will be brought up again by real estate agents. He is in his late 40s, has one child and a wife to support.

Artifact: I am in charge of the logo for this project.