In our style guide we stayed true to the original colors for the new designs we have come up with. I felt like red and black would be appropriate for the new logo as well. We have revamped the website for St. George so I decided that the logo should be appropriate for the area we live in. the triangles in the logo represent both the roof of houses, because that is what they mainly sell, they are also a doubleface as mountains since we live in beautiful red mountains, and the company also sells land. I started with closed triangles and a window to make it look more like a house, but as a group we agreed that it looked better without the closed triangles and the window, and the simplified version looks much better than the others. The logo is symmetric, clean, and has a some negative space. We got our idea from an open house poster in ivins, that looked very unorganized, cluttered and not very well thought through, it i stressful to look at. Therefore having clean lines and a simplistic look like this makes me a lot calmer, and it looks more professional.
