Personas & Styleguide

Objective: Make the company more attractive to potential clients. Reflect its higher end clientele.

Couple that got their careers going

Mary and kent got married a few years ago, they do not yet have children, but they would like to in the near future and are looking for a home to start a family in. Mary is a lawyer and kent is a dentist.

Rich retired couple with way too much money

Richard and Bonnie has been married for over 30 years, and have lived a meaningful life. Richard has been working as respected surgeon in the local community and have created a good life for himself and his family. The couple is ready live the life as retirees, but does not want to live in assisting living places like sunriver.

Contractors

Patrick is making his living by buying property and building townhouses and apartment complexes, that will be brought up again by real estate agents. He is in his late 40s, has one child and a wife to support.

Artifact: I am in charge of the logo for this project.

Mis-En-Scene Inception

The job as a director is to oversee the whole production of the movie, and make sure that deadlines and budgets are being kept, as well as organizing the film crew to meet his expectations.
Christopher Nolan is the director of Inception, and he has been working on this for 10 years. His baseline was that have dreams projected in movies, and that dreams can feel real when we are in them, and that we are invested in the dream we are in. The hallway scene was filmed in a huge custom rig, because Nolan wanted to do as many as the stunts as he possibly could without using CGI. He wanted to shots to be genuine, and later use technology to enhance the scenes instead. 

Nolan had incredible trust in his team and his actors/actresses, which is what made the film possible. he would work closely with the actors in order to get the right "personalities" on screen. 
Nolan did try to navigate the hallway while moving, in order to see what he was putting his actors through, but he could not because of motion sickness.